Eco-Friendly Transformative Furniture

The Transformer Collection Offers Adaptable, Flexible Styles

Inspired by the Transformer movie franchise, Thomas Abraham debuted its Transformer Furniture Spring 2019 Collection as an adaptable and eco-friendly furniture range for the modern home. The furniture collection makes the most of sheesham wood from renewable plantations, creating unique furniture pieces with a low carbon footprint.

The Transformer Furniture collection offers a quick and effective way for people to refresh the look of their homes on a daily basis or as desired, as the cost-effective, multi-use styles can be transformed to suit many different purposes within the home environment.

According to Thomas Abraham, "Unlike in the past, people are constantly yearning for newness–for which the Transformer Collection is ideal because the same piece of furniture can be repeatedly morphed into different looks and forms with no additional investments whatsoever."

Adaptable Furniture
There is an opportunity for furniture companies to create adaptable pieces that can be easily transformed to suit different purposes.
Eco-friendly Furniture
There is an opportunity for furniture companies to use renewable materials to create low carbon footprint furniture pieces.
Cost-effective Furniture
There is an opportunity for furniture companies to create multi-use styles that offer a quick and cost-effective way for people to refresh the look of their homes.

Who This Affects Most

Furniture Manufacturing
Furniture manufacturers have an opportunity to develop eco-friendly furniture pieces made from renewable materials, such as sheesham wood.
Interior Design
Interior designers can integrate adaptable furniture pieces into their designs to offer clients more versatile and cost-effective solutions.
Sustainable Design
Sustainable design firms can utilize the concept of adaptive, eco-friendly, and cost-effective furniture in their product development process.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 66%
Freshness 9%