Kiddie-Assembled Furniture

Toytoy's Simple Chair Designs Can be Done by Toddlers

ToyToy is an eco furniture collection by the Montreal, Canada duo Salomé Strappazzon and Mikaël Mourgue. The ToyToy chair is made of recycled cardboard and can be assembled by children. Incorporating children into the assembly of their own kiddie-sized furniture creates a new way of how children will see the products that they use on a daily basis.

With ToyToy, children can have a good time while they make their own furniture sets

Implications - Children in modern society are growing up faster than ever before. Products that cater towards this hyper-speed appeal to parents who want to teach their kids everything before it's too late. Companies trying to increase their appeal could hone in on this when developing their newest designs.

DIY Kids Furniture
Opportunity for companies to develop more furniture designs for kids that are easy to assemble by themselves.
Eco-friendly Furniture for Kids
Opportunity for companies to create eco-friendly furniture for the growing demand of sustainable products for kids.
Children-focused Product Design
Opportunity for companies to improve their product design by incorporating children's perspective and participation in the manufacturing process.

Where This Applies

Furniture Manufacturing
Manufacturers can integrate children's perspective by designing furniture that's fun to assemble and promotes creativity.
Toy and Games Manufacturing
Toy companies can expand into furniture design, creating fun and educational furniture kits for kids.
Sustainability Industry
Sustainability-focused companies can partner with furniture makers to create more eco-friendly furniture options that cater towards kids.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 11%
Activity 8%
Freshness 8%