These new Top Note Tonic drinks introduce flavors like Bitter Lemon, Ginger Beer and Indian Tonic Water that offer refreshing ways to flavor a variety of alcoholic drinks. With herbal, citrus and grassy notes, the sparkling ready-to-drink craft tonics are satisfying can be paired with premium spirits like gin and vodka to make more flavorful drinks than plain tonic water.
The packs of craft tonic mixers are packaged in cases of four like beer, but are completely non-alcoholic straight out of the bottle.
While the dry Indian Tonic Water is said to pair well with gin, the Bitter Lemon makes a classic mixer for vodka and the Ginger Beer variety is suited to making richly flavored Moscow mules and other drinks that favor dark spirits.
Key Themes Behind This Trend
- Non-alcoholic Craft Tonics
- Craft tonics are reinterpreting classic flavors and offering refreshing alternatives to traditional tonic water for flavoring alcoholic drinks.
- Ready-to-drink Craft Tonics
- Sparkling craft tonics in convenient ready-to-drink packages are providing a satisfying and flavorful option for mixing with premium spirits.
- Mixers Packaged Like Beer
- Craft tonic mixers packaged in beer-style cases are introducing a non-alcoholic alternative with the convenience and familiar packaging of beer.
Where This Applies
- Beverage
- The beverage industry can explore opportunities to create and market non-alcoholic craft tonics as a premium alternative to traditional mixers.
- Alcohol
- The alcohol industry can leverage the popularity of craft tonics to create unique and flavorful mixed drinks that appeal to consumers seeking new beverage experiences.
- Packaging
- The packaging industry can innovate by developing packaging solutions that mimic the look and feel of beer cases for non-alcoholic beverages, making them more appealing and familiar to customers.
