The TNT advertisement makes marketing a movie as fun as a trip to wonderland. This video is created by Telenet Group, a provider of broadband cable services, where dramatic advertising for its company took place in a small Belgian town square.
TNT placed a podium with a big red button on it in the middle of the square and hung a sign that read ‘Push to Add Drama.’ During the video, pedestrians curiously circle the podium a few times before hitting the button; once they pressed it, all hell broke loose.
In a matter of seconds, the quiet square turned dramatic and looked like a scene from a Jean-Claude Van Damme movie. An ambulance arrives, hit men, police and football players all convened with a theatrical opening and closing scene. Curious pedestrians got more than they expected with this sensational TNT advertisement.
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