November 20th marked the release of the newest album from BTS and to go along with it, Messenger From Facebook, Instagram and TinyTAN created a custom chat experience for fans. TinyTAN, the group of characters based on the seven members of BTS, gives fans a fun way to interact with the band in an imaginative way.
On the platforms, users can select the TinyTAN theme so that they can share emojis, sticker packs and songs from the band. The custom chat experience also supports 360-degree augmented reality backgrounds that bring the characters to life off-screen in an immersive and shareable way.
With in-person concerts and album launch events postponed, bands and musicians are being tasked to come up with innovative new ways of engaging audiences.
Image Credit: Facebook