Tightrope Tea Design by Jondelle Watkins Balances Form & Functi
Marissa Brassfield — November 1, 2010 — Lifestyle
References: jondellewatkins & behance.net
I'm loving this adorable Tightrope Tea design by Jondelle Watkins. The packaging depicts an elephant balancing on a tightrope; in his tusk, the elephant carries a graphic representation of the tea's flavor. The teabags are attached and folded like an accordion; a thin strip akin to a tightrope keeps the teabags bound.
The Tightrope Tea packaging even contains a fun graphic on the back that ties the circus themes together.
Implications - Consumers are looking for designs that offer some sort of entertainment. Products that feature an element of whimsy are appealing to those with fast-paced lifestyles. In order to grow its appeal, a company could focus on creating more items with this fun aspect in mind.
The Tightrope Tea packaging even contains a fun graphic on the back that ties the circus themes together.
Implications - Consumers are looking for designs that offer some sort of entertainment. Products that feature an element of whimsy are appealing to those with fast-paced lifestyles. In order to grow its appeal, a company could focus on creating more items with this fun aspect in mind.
Trend Themes
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Whimsical Packaging Designs — The demand for packaging designs that offer entertainment and whimsy is increasing.
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Graphic-driven Branding — Brands can create unique and memorable product packaging by incorporating graphic elements that represent the product's attributes.
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Accordion Packaging — Packaging that uses the accordion style can offer a unique way to hold multiple tea bags or other small products.
Industry Implications
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Beverage Industry — Beverage companies can create competitive advantages by focusing on memorable and playful packaging designs for their products.
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Food Industry — Food companies can use innovative packaging designs to differentiate their products from competitors and appeal to a younger audience.
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Consumer Goods Industry — Companies in the consumer goods industry can explore using accordion-style packaging for small items, offering a unique look to the product.
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