At the Sweets & Snacks Expo, Tic Tac unveiled its newest creation called Tic Tac X-Freeze, which is sure to help plenty of people experience refreshment this summer and beyond. The new Tic Tac product is 50% larger than the original Tic Tac and boasts a formula that's free from sugar and packed with cooling crystals to deliver long-lasting flavor.
Tic Tac X-Freeze is offered in Strong Mint and Wintergreen varieties, both of which will be available in pocket-sized packs with 65 or 30 pieces.
With this new take on the size and texture of its familiar pocket mints, Tic Tac is offering a bold new experience for people who desire a burst of flavor with all of the refreshing properties of a breath mint in a size that's still as convenient as ever.
What's Driving This Trend
- Larger Pocket Mints
- The introduction of larger pocket mints provides an opportunity for other companies to explore the concept and create their own unique versions.
- Sugar-free Confections
- The rising popularity of sugar-free products opens up a disruptive innovation opportunity for confectionery companies to come up with creative and tasty alternatives.
- Long-lasting Flavor Formulas
- The use of cooling crystals to deliver long-lasting flavor offers an opportunity for flavor-focused companies to experiment with innovative formulas and enhance consumer experiences.
Who This Affects Most
- Confectionery
- The confectionery industry can explore the growing demand for sugar-free products and develop innovative confections that cater to health-conscious consumers.
- Pocket Mints
- The pocket mints industry can capitalize on the trend of larger pocket mints and create various flavors and textures to meet customer preferences.
- Flavor Technology
- Companies specializing in flavor technology have an opportunity to create and market new formulas that deliver long-lasting flavor sensations through the use of innovative ingredients like cooling crystals.
