In recent months, there has been a lot of excitement around a "Tic Tac" UFO video and U.S. navy pilots sharing their first-hand accounts of seeing unidentified objects off the coasts of the United States. While the phenomenon continues to amaze and baffle, Tic Tac, the brand, is joining the conversation about space by sending out a custom vessel that will "transmit refreshing messages submitted by consumers to help make connections with extraterrestrials."
Filled with limited-edition packs, the Tic Tac vessel will make its way to space with the aid of aerospace company Sent into Space. To give any possible signs of intelligent life out there the best possible welcome, Tic Tac is sharing fan-favorite flavors in its vessel, such as Freshmint, Orange and Fruit Adventure.
What's Driving This Trend
- Commercial Space Advertising
- The use of space as an advertising platform creates a new market opportunity for companies looking to reach a wider audience outside of Earth.
- Crowdsourced Extraterrestrial Communication
- Tic Tac's initiative to broadcast consumer messages to space is an opportunity for other companies to encourage creative and interactive marketing campaigns with their audience.
- Space Novelty Merchandise
- Space-related merchandise such as Tic Tac's limited-edition packs create a niche market for companies to capitalize on consumers' interest in space exploration.
Who This Affects Most
- Food and Beverage
- Food and beverage companies like Tic Tac can expand their customer reach by tapping into the growing interest in space exploration and utilizing it as a new marketing platform.
- Advertising and Marketing
- Innovative advertising and marketing agencies have an opportunity to develop creative campaigns that utilize space as an advertising platform, building on Tic Tac's initiative.
- Space Technology and Exploration
- Companies that specialize in space technology and exploration such as Sent into Space may see increased business opportunities from brands interested in space marketing.
