Makeup lovers are familiar with using a primer to prepare their skin for the application of cosmetics and This Is A Blow Dry Primer by Davines introduces a similar concept to the world of hair care. The leave-in spray offers texturizing, heat protection and moisture resistant properties, and it's designed to be applied pre-blowout. The hair spray provides an anti-humidity barrier, shine-enhancing qualities and helps to reduce styling time and damage from heated styling tools.
For best results, the brand recommends spraying a few pumps of the product on wet of towel-dried hair.
Increasingly, hair products are taking inspiration from the world of makeup and skincare by introducing innovations that borrow ingredients and familiar formats.
Image Credit: Davines