Makeup lovers are familiar with using a primer to prepare their skin for the application of cosmetics and This Is A Blow Dry Primer by Davines introduces a similar concept to the world of hair care. The leave-in spray offers texturizing, heat protection and moisture resistant properties, and it's designed to be applied pre-blowout. The hair spray provides an anti-humidity barrier, shine-enhancing qualities and helps to reduce styling time and damage from heated styling tools.
For best results, the brand recommends spraying a few pumps of the product on wet of towel-dried hair.
Increasingly, hair products are taking inspiration from the world of makeup and skincare by introducing innovations that borrow ingredients and familiar formats.
Image Credit: Davines
What's Driving This Trend
- Makeup-inspired Hair Products
- Disruptive innovation opportunity: Develop new hair care products that borrow ingredients and formats from the world of makeup and skincare.
- Multi-functional Hair Primers
- Disruptive innovation opportunity: Create hair primers that offer multiple benefits such as texturizing, heat protection, and moisture resistance.
- Anti-humidity Hair Barriers
- Disruptive innovation opportunity: Design hair sprays that provide an anti-humidity barrier, enhance shine, and reduce styling time and damage from heated styling tools.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Merge hair care and cosmetics by developing hair products with priming properties, borrowing ingredients from the cosmetics industry.
- Skincare
- Disruptive innovation opportunity: Incorporate skincare concepts into hair products, creating hair primers that not only protect but also nourish the hair and scalp.
- Hair Styling Tools
- Disruptive innovation opportunity: Invent new styling tools or accessories that work in conjunction with anti-humidity hair sprays to further reduce styling time and damage.
