Canadian singer, song writer and producer, The Weeknd recently took to Instagram to announce a second collaboration with fashion giant H&M.
The Weeknd's fashion choices and creative aesthetics have played a major role in his popularity, helping the star develop a brand with an influence that extends past his musical talents. Last year, the singer teamed up with H&M for its Spring 2017 collection, which, due to the line's success, has resulted in a second collaboration for the brand's Fall 2018 line.
The collection, which debuts on September 28th, is said to contain 18 pieces, including bomber jackets, jerseys, boxy shirts and pants. In a recent press release, The Weeknd alluded to the collection maintaining a clean-cut, urban vibe.
Why This Trend Is Growing
- Collaborative Fashion Lines
- More and more artists are venturing into fashion collaborations as a way to extend their brand's influence.
- Music-inspired Clothing
- Fashion brands are teaming up with musicians to create clothing lines inspired by popular music artists.
- Crossover Branding
- Collaborations between different brands and industries are becoming increasingly popular, resulting in a wider audience and increased brand influence.
Industries Being Reshaped
- Fashion Industry
- The fashion industry has an opportunity to collaborate with artists and musicians to create unique and trendy clothing lines.
- Music Industry
- Musicians have an opportunity to extend their brand influence and creativity through fashion collaborations with established fashion brands.
- Entertainment Industry
- The entertainment industry as a whole has an opportunity to benefit from crossover branding between different sectors, resulting in a wider audience and increased influence.
