'The Voice on Snapchat' will be a miniseries where fans can submit performance videos that will be reviewed by the coaches from the popular reality competition show.
'The Voice on Snapchat' comes from a new NBC and Snapchat multi-year partnership. The miniseries will include five episodes of user-submitted videos of fan performances through voicesnaps.com. Coaches from 'The Voice' will review the fan performances and the fans will have the opportunity to be part of the upcoming season of the reality competition show.
Other shows that are set to be featured on Snapchat include 'E! News,' 'The Tonight Show Starring Jimmy Fallon' and 'Saturday Night Life.' NBC is aiming to create tailored content for the mobile generation. The partnership will include videos from shows along with product offerings.