What is the trend of translucent facades?

Opportunity to develop new materials and techniques for creating translucent facades that give buildings a unique, sci-fi appearance.

What is the trend of projection technology integration?

Opportunity to explore the integration of projection technology in architecture to create dynamic and interactive facades for buildings.

What is the trend of pixelated cut-outs?

Opportunity to incorporate pixelated cut-outs in building designs as a way to showcase local identity and create visual interest.

What are the implications for the architecture industry?

Architecture firms can explore new approaches and materials for facade design to create visually striking buildings.

What are the implications for the construction materials industry?

Opportunity for development and production of new materials specifically designed for translucent facades in architecture.

What are the implications for the technology industry?

Tech companies can explore the use of projection technology in integrating dynamic visual elements into building facades.

Elusive Reflective Office Buildings : the milestone

Elusive Reflective Office Buildings

MVRDV's Design for 'The Milestone' Features "Crystal Rock"

Joey Haar — January 31, 2018 — Art & Design

References: archdaily

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Rotterdam-based global architecture firm MVRDV has recently released its initial concept designs for 'The Milestone', a mixed-use office building slated to be erected in Esslingen, Germany. The building has a striking, camouflaged appearance that comes from its translucent, semi-reflective facade, making it look like a building from some far-flung sci-fi universe.

The Milestone's facade will be made from a material that MVRDV is referring to as "crystal rock". The precise makeup of that material has not yet been announced, but it promises to be a spectacular sight.

Beyond the facade's upper levels, the lower stories of the building will feature a pixelated cut-out in the shape of Esslingen's city boundaries, and MVRDV will use projection technology to turn that shape into a live-updating map of events and important information throughout the city.

Trend Themes

Translucent Facades — Opportunity to develop new materials and techniques for creating translucent facades that give buildings a unique, sci-fi appearance.
Projection Technology Integration — Opportunity to explore the integration of projection technology in architecture to create dynamic and interactive facades for buildings.
Pixelated Cut-outs — Opportunity to incorporate pixelated cut-outs in building designs as a way to showcase local identity and create visual interest.

Industry Implications

Architecture — Architecture firms can explore new approaches and materials for facade design to create visually striking buildings.
Construction Materials — Opportunity for development and production of new materials specifically designed for translucent facades in architecture.
Technology — Tech companies can explore the use of projection technology in integrating dynamic visual elements into building facades.

Score

Popularity

Activity

Freshness