With exceedingly hip restaurants located throughout Manhattan and Brooklyn, sales of The Meatball Shop sauce make use of the business' established brand among New Yorkers in the know. The Meatball Shop sauce, called 'Classic Tomato Sauce,' is the same recipe that the company has used to garner fame and garnish meatballs for years. However, the sauce is newly available in stores and features attractive branding.
The Meatball Shop's Classic Tomato Sauce is made of just eight ingredients: tomatoes, onions, olive oil, salt, garlic, bay leaves, oregano and chili flakes. In kind with this austere recipe, the branding for the sauce is hiply minimalist. The label is a monochromatic black with white writing and the lid features a silhouette of a meat-grinder.
Considering that The Meatball Shop also sells merchandise like skateboards and apparel, its decision to market a sauce indicates that its Millennial clientele are interested in making gourmet food at home.