‘The Magic is in the Mix’ Schweppes campaign posters are beautifully created by several different designers. Pablo Alfieri, Sugar Power, Jonathan Zawada and Si Scott have designed these wonderful posters based on Schweppes peculiar equation of ‘1+1=3,’ which tries to explain the magic you’ll feel when guzzling down this soda.
The slogan of this campaign is ‘You + Schweppes = an incredible result,’ which makes me want to crack open a bottle right now. Since my math is bad to begin with, this equation is pretty believable.
What Makes This Trend Stand Out
- Branded Equation Equations
- More brands will develop campaigns that use mathematical equations in slogans and ads.
- Collaborating with Designers
- Brands will work with a diverse group of designers to create visually stunning campaigns.
- Emphasizing Magical Experiences
- Brands will emphasize the transformative and magical experiences that their products can provide.
Sectors Adopting This
- Beverage
- Beverage companies will incorporate concepts related to magic and transformation in their branding and marketing strategies.
- Advertising and Marketing
- Advertising and marketing agencies will use math and design collaborations to create visually stunning and effective campaigns.
- Graphic Design
- Graphic designers will have more opportunities to collaborate with brands on developing visually impactful campaigns.
