Rowing Blazers Drops the The Joy of (Not) Fitting In Series for SS19
References: rowingblazers & highsnobiety
Fashion label Rowing Blazers introduces the latest The Joy of (Not) Fitting In lookbook in time for the Spring/Summer 2019 season. The latest capsule highlights traditional construction, elevating it through a colorful palette with captivating hues.
The range also follows through with an inclusive perspective, stating that “from childhood, we’re programmed to fit in with one tribe or another: jocks, nerds, preps, [...] Then at some point, hopefully, you reject these labels and stop trying to be a cookie-cutter person – and you take the time to learn about some of the cool things from all these worlds” Rowing Blazers works towards rejecting these conforming concepts and highlight interesting people who don't necessarily fit into these molds. The range also features collaborative work alongside Sperry and BEAMS.
The range also follows through with an inclusive perspective, stating that “from childhood, we’re programmed to fit in with one tribe or another: jocks, nerds, preps, [...] Then at some point, hopefully, you reject these labels and stop trying to be a cookie-cutter person – and you take the time to learn about some of the cool things from all these worlds” Rowing Blazers works towards rejecting these conforming concepts and highlight interesting people who don't necessarily fit into these molds. The range also features collaborative work alongside Sperry and BEAMS.
Trend Themes
1. Traditional Construction - Disruptive innovation opportunity: Explore modern materials and techniques to enhance traditional craftsmanship in fashion.
2. Colorful Capsules - Disruptive innovation opportunity: Develop customizable and on-demand fashion collections that cater to individual color preferences.
3. Inclusive Perspectives - Disruptive innovation opportunity: Create fashion lines that celebrate diversity and challenge societal labels, promoting individuality and self-expression.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate sustainable and ethical practices in the manufacturing process to meet the increasing demand for conscious fashion.
2. Footwear - Disruptive innovation opportunity: Integrate innovative technologies and materials into shoe design to enhance comfort and performance.
3. Retail - Disruptive innovation opportunity: Implement augmented reality (AR) and virtual reality (VR) experiences to enhance the in-store shopping experience and create personalized recommendations.
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