New York-based design house Rowing Blazers launches a new, made-to-order shirting service.
This new service invites customers to choose their desired size, fit, and material choice which is then used to produce a custom shirt. This made-to-order program is locally produced and manufactured in America. Customers can pick from twenty different fabrics - all of which boast high-quality and fashion-forward options. Rowing Blazer is known for its preppy, Ivy League-inspired aesthetic, and this new service will stay true to the brand's iconic look.
Customers can customize their shirt down to every last detail - neck size and sleeve length - which are then finished with the label's mascot. All shirts include matte pressed cotton buttons. Rowing Blazers hopes to expand its style options in the near future.
Why This Trend Is Growing
- Made-to-order Shirts
- Custom, locally-made garments are a growing trend for consumers seeking personalized style and fit.
- Direct-to-consumer Apparel
- By offering a customizable, vertically-integrated product, Rowing Blazers taps into the DTC apparel trend.
- Sustainable Manufacturing
- By producing locally and using high-quality, eco-friendly materials, Rowing Blazers could appeal to conscious shoppers.
Industries Being Reshaped
- Apparel Retail
- Retailers seeking to offer custom, personalized products could find success by integrating a made-to-order program into their business model.
- Textile Manufacturing
- Manufacturers combining high-quality materials with sophisticated technology could provide personalized options for customers.
- Online Retail
- Expanding made-to-order options to e-commerce platforms could disrupt the traditional brick and mortar business model.
