There's a lot to be said for presentation, and the Hundreds Spring 2013 lookbook hits the nail on the head.
The lookbook features styles put together by Mahtab Ahan placed in distinctly rural settings like beaches and forests. The photography for this lookbook is by Bobby Hundreds, and utilizes a mirror for every look. The resulting effect is images of the models looking at the camera, while at the same time looking into the mirror itself. This creates an interesting image because the mirror is placed in the middle of the frame so the natural landscape can be seen around it, yet the model is seen in the mirror's reflection.
In a way, this lookbook gives us a photo shoot and an intimate view of the models assessing their own style.