Driving and eating is a challenging task that often results in the staining of the interior of one's car, which is precisely why one company designed the DipClip -- a humorous, yet practical solution to those messy car meals.
This fast food accessory can be clipped onto the vent of nearly any car, serving as a holster for one's condiment of preference. With a design inspired by a cell phone mount, the DipClip offers the consumer the freedom of in-car dining, while eliminating the mess and hassle that's associated with attempting to evenly distribute ketchup, while keeping one's eyes on the road.
The DipClip humorously boasts the slogan of "practice Safe Sauce" and has currently exceeded its funding goal on Kickstarter.
Key Themes Behind This Trend
- In-car Dining Accessories
- Disruptive innovation opportunity: Designing convenient and mess-free accessories for eating in the car.
- Humorous Fast Food Accessories
- Disruptive innovation opportunity: Creating funny and practical accessories that enhance the dining experience.
- Practical Car Interior Solutions
- Disruptive innovation opportunity: Developing innovative solutions to keep car interiors clean and organized during meals.
Where This Applies
- Automotive Accessories
- Disruptive innovation opportunity: Creating accessories that enhance the functionality and convenience of cars.
- Fast Food and QSR
- Disruptive innovation opportunity: Collaborating with fast food chains to create branded accessories that add value to the customer experience.
- Home and Kitchen Goods
- Disruptive innovation opportunity: Adapting existing kitchen products or creating new ones that can be used in the car for a more convenient dining experience.
