In-Car Cupholder Upgrades

The 'Coolper' Ensures Drinks in a Cupholder Stay Heated or Cooled

The 'Coolper' is a new smart cupholder currently in its crowdfunding phase on Kickstarter. The device plugs into either a lighter port in a car or a USB port in other use cases. This requires 36W of power, meaning it could hypothetically run off of a portable power bank, if desired.

The relatively low power draw of the Coolper does not compromise its heating and cooling abilities, though, as the device can fully heat up a coffee or other beverage in just five minutes. On the other hand, the device takes 12 minutes to fully chill a drink. The desired level of heating or cooling is also configurable for the Coolper.

To most effectively use the Coolper, the creators recommend using the thermos that comes with the device. This will create the most effective seal with a damage-resistant and 100% leak-proof mug for even the bumpiest of car rides.

Image Credit: Coolper

Smart Cupholders
The integration of heating and cooling technology into cupholders is a disruptive innovation opportunity for automobile manufacturers.
Portable Heating and Cooling Devices
The market for portable heating and cooling devices presents an opportunity for companies to diversify their product offerings.
Thermos Integration
Incorporating thermos technology into other products, such as cupholders, presents an opportunity for thermos manufacturers to expand their reach.

Industries Being Reshaped

Automotive
Automobile manufacturers can disrupt the market by incorporating smart cupholders with heating and cooling technology into their vehicles, while creating a more convenient driving experience for their customers.
Consumer Electronics
There is an opportunity for companies in the consumer electronics industry to create portable heating and cooling devices that can be used in cars or outside of them.
Thermos Manufacturing
Manufacturers of thermoses can capitalize on the trend of integrating thermos technology into other products by partnering with other industries, such as the automotive industry that could benefit from their expertise.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 70%
Freshness 15%

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