Fashionistas will be familiar with The Sartorialist blog, but animal lovers will definitely say that The Catorialist features more style than mere humans can handle. The blog works just like The Sartorialist, but features cats instead of people.
From the streets of Milan to Los Angeles, The Catorialist captures felines as they strut down the street in their finest furs. The most hilarious part of the blog may be the captions underneath the photographs. With lines like "I love his pairing of the vintage bell, snap collar (reflective!), and his austere tag. Masculine, but still playful," it's hard not to fall in love with The Catorialist.
Cat lovers and fashion lovers alike should check out The Cartorialist for a sassy combination of both.
Implications - Consumers are looking for products they can relate to on an emotional level. Companies could connect their items with an element affiliated with shoppers' personal lives in order to increase their popularity on the market.