The TELUS Health Brain Project is a brain health initiative that's co-chaired by Ben and Jessica Mulroney, and Erica and Noah Godfrey.
By featuring the artwork of a number of different artists across the city of Toronto, The Brain Project aims to spark conversations surrounding diseases that impact one's mental state, such as Alzheimer's and Schizophrenia. By bringing awareness to such conditions, The Brain Project helps to decrease the stigma that surrounds them and informs the public on what can be done to support those who live with them.
Those interested in checking out the 100 sculptures that will make up The Brain Project's 2017 initiative will be able to see them from July 11th until August 31st. All of the sculptures will be available for purchase, with all proceeds going towards Baycrest Health Sciences to support brain health research. .
Key Themes Behind This Trend
- Artistic Brain Health Initiatives
- The use of art to raise awareness and decrease stigma around mental health conditions like Alzheimer's and Schizophrenia.
- Public Art for Health Awareness
- The use of public art installations to spark conversations and educate the public on brain health and research.
- Art as Fundraising
- The sale of artwork to support brain health research and initiatives.
Where This Applies
- Healthcare
- Opportunity for healthcare organizations to collaborate with artists to create brain health awareness initiatives.
- Arts and Culture
- Opportunity for artists to use their creative talents to bring attention to brain health conditions and research.
- Non-profit
- Opportunity for non-profit organizations to fundraise and support brain health research through art initiatives.
