The 420FL is the world’s first pro sports leagues for athletes who like to dabble in marijuana. This league is modeled after the NFL; and features teams of four to six people trying to outsmoke one another.
The 420FL seems to be more than just a place for stoners to gather and competively smoke. There is a league commisioner and even playing cards; the whole idea behind the league is to clear up misconceptions about marijuana smokers. Check out the league's website and promotional video. You have to see it to believe it.
Why This Trend Is Growing
- Stoner Sports Leagues
- The rise of cannabis culture has given birth to new sports leagues, catering to cannabis enthusiasts, creating opportunities to innovatively cater to the cannabis community.
- Competitive Smoking
- Competitive smoking can be expanded to create new forms of sport, seeking wider participation, and commercial possibilities.
- Alternative Sports and Athletics
- Leagues such as the 420FL are redefining the notion of sports and athletics, providing opportunity for innovation through new competition formats.
Industries Being Reshaped
- Sports and Entertainment
- Existing sports leagues can incorporate marijuana culture, while new leagues can be created to embrace emerging cannabis youth culture.
- Cannabis and Marijuana
- Cannabis and marijuana companies can sponsor and create new leagues, brand new merchandise, and expand their market, catering to the growing interest in cannabis culture.
- Marketing and Advertising
- Connecting with emerging subcultures like cannabis enthusiasts promotes branding and advertising opportunities with new groups.
