A new collaborative initiative between MJBizCon, a major cannabis industry conference, and specialized review platform Budist has been established to create a bi-coastal product competition titled the MJBowl. The event is structured to compare and award cannabis products from licensed companies in California and New York across several categories, including flower, edibles, and concentrates.
At the MJBowl, a panel of industry experts will employ a standardized evaluation system to judge entries, with the winners being announced at the MJBizCon event in December. A subsequent phase will involve consumer participation through review kits and a mobile application, which will allow enthusiasts to sample and rate the winning products.
The MJBowl endeavor is positioned as an effort to create a national standard for product recognition and to bridge the distinct markets of the two states.
Image Credit: MJBizCon x Budist
What's Driving This Trend
- Multi-state Cannabis Competitions
- The MJBowl introduces a new format of bi-coastal cannabis competitions that standardizes product evaluation across distinct state markets.
- Consumer-driven Product Evaluation
- Allowing consumers to participate through review kits and apps introduces a new avenue for engaging enthusiasts in the rating process of cannabis products.
- Standardized Cannabis Product Recognition
- The creation of a national standard for cannabis product recognition disrupts the industry by potentially setting uniform benchmarks for quality and excellence.
Who This Affects Most
- Cannabis Industry
- By organizing bi-coastal competitions, the cannabis industry explores innovative ways to bridge regional market differences and unify standards.
- Event Management
- The integration of live events with digital platforms in the MJBowl highlights emerging trends in hybrid event management.
- Mobile Application Development
- Enhancing consumer engagement through mobile apps for product reviews signals rapid advancements in the mobile application development sector.
