Statement-Display Clocks

The 'LetB' Display Text Time Clock is a Modern Approach to Design

Taking a somewhat abstract design aesthetic and turning it into something quite functional, the 'LetB' display text time clock tells time the way that a person might tell it. Instead of featuring numbers, the 'LetB' clock features a series of words that will light up with regard to the time of day. Phrases such as "It is ten minutes to two" or "It is quarter to eleven" are displayed to convey the time in a more stylized, modern way.

The 'LetB' clock is the design work of Olek and comes in two different version designs, which are both available now for preorder on Kickstarter. The 'LetB' display text time clocks help to add simplicity through the majesty of spoken time.

Abstract Clocks
There is an opportunity to create more abstract clocks that offer functional design and relay time in a new way.
Text-based Time-telling
More clocks could feature text-based time-telling that adds a modern and stylized twist to a functional item.
Kickstarter-backed Clocks
There is potential for more designers to use Kickstarter to finance and launch unique clock designs like the LetB clock.

Who This Affects Most

Home Decor
The home decor industry could benefit from creating clocks like LetB that double as art pieces.
Tech
Tech companies can explore creating digital clocks that have abstract designs and that are text-based time telling for consumers who want more unique clocks.
Crowdfunding
Crowdfunding platforms like Kickstarter are a viable option for clockmakers to launch unique designs that may lack the traditional appeal necessary for mass-market production.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 52%
Freshness 8%