This Telfastin Allegro campaign depicts the dangers of allergy season for those who suffer from all that sneezing, runny and itchy nose business.
You probably wouldn't guess that these print ads were made for allergy medicine if you were only taking a quick glance. The true danger depicted in these ads are cleverly hidden within the images; one of the advertisements features a gas station at night with trees in the background complete with creepy faces etched onto their trunks. The ads are finished off with the words "Danger lurks everywhere," a feeling that most allergy sufferers can probably agree with.
The Telfastin Allegro Campaign comes from Publicis in Zurich, Switzerland with Thomas Wildberger as the Chief Creative Officer.