This elegant example of paper tea merchant packaging challenges convention by introducing an almost entirely new concept. Created by graphic designer Alan Hughes, the vibrant blue packaging scheme combines clever paper box packaging for Noble & Savage highlights the premium nature of the brand and suggests a high standard of quality.
Flavors of tea included in the range are Black & Gold, Chamomile Blossom, Colonial Breakfast, Strawberry Plum, Vanilla Sencha, Maple Walnut and Ginger Limencello. The range of flavors has been especially designed to reflect the palate of a New Zealander. Resembling a cigarette box, the packaging for Noble & Savage includes a tasting profile card that is tucked inside and can be easily resealed in order to preserve freshness.