To show off the idea that CDs from a particular company are based on one's mood, Taylor O'Hara came up with a design to represent this concept.
The outside case is made up of a wooden material, with a large cursive M to represent the brand of 'Moodtracks.' Because of the wood used, the branding gives off an industrial aesthetic, which works well with the overall brand of the company. When users slide out the contents, the large cursive M is also on the packaging that holds the CDs.
Considering this entire design was made for a hypothetical company with no clear direction, Taylor O'Hara did a great job in putting the whole thing together. His branding is both creative and direct, enticing consumers into buying the product in the end.