Tanya Marie Vlach has made a very unique and innovative project that is currently seeking funding on the Kickstarter website. Vlach’s project involves creating an eye camera that would augment her experience of reality.
What I particularly like about this project by Tanya Marie Vlach is how it asks important questions about what it means to be human and meshing that identity with the technological. Having an eye that could loop back to an app and perform all the tasks that a camera could is a pretty exciting one indeed.
Implications - Consumers are eager to have technology improve their experience of the world around. Tanya Marie Vlach's eye camera project is an innovative example of the desire to mesh the human with the technological. Companies should take this into consideration when creating products and campaigns.
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