Takram Design Agency has installed the KANSEI installation for the makeup company Shiseido. The installation consists of a window that displays the brand identity of the company, as well as any research that the team is currently working on.
For the company's first display in the window, they are showcasing a haptic sensor system. The installation features a live model in the window from the corporation, who demonstrates various procedures related to this piece of research. Instead of putting a stagnant mannequin on display, this window promotes more science-based discoveries, and will hook in viewers since it's so different than the storefronts people are used to seeing. The entire design as of now looks like a live lab for people to peer in.
Photo Credits: designboom, takram
What Makes This Trend Stand Out
- Lab-like Window Installations
- Creating immersive lab-like window installations with live demonstrations can disrupt traditional storefront displays.
- Science-based Discoveries
- Promoting science-based research and discoveries in window installations can capture viewers' attention and create a unique shopping experience.
- Haptic Sensor Systems
- Highlighting haptic sensor systems in window displays can introduce customers to innovative technologies and inspire further exploration.
Sectors Adopting This
- Makeup and Cosmetics
- The makeup and cosmetics industry can leverage lab-like window installations to showcase their brand identity and ongoing research developments.
- Design and Advertising
- Design and advertising agencies can explore the concept of lab-like window installations to create immersive and engaging experiences for their clients and brands.
- Retail and Visual Merchandising
- Retailers can incorporate lab-like window installations to break away from traditional storefront displays and attract customers with unique and captivating experiences.
