In order to celebrate the recent beginning of the Year of the Monkey, the Taipei Metro service has released a special edition subway pass that serves to commemorate the Chinese New Year event. In addition to Chinese New Year, the commemorative Taipei Metro pass also feted the 20th anniversary of the city's public transportation system.
The concepts were created by Kuocheng Liao and co-designed with the rest of the Midnight Design team. The One-Day Taipei Metro Pass features 20 Taiwan macaque monkeys searching for celestial peaches, a symbol of longevity, among various cityscapes.
As consumers move to view everyday occurrences as special occasions based on the inaccessibility of large-scale sporting and pop cultural events, organizations are changing their approach to ticketing design so that it reflects this new appreciation.
Key Themes Behind This Trend
- Special Edition Tickets
- Creating commemorative event tickets as a way to celebrate or honor special occasions.
- Customized Designs
- Designing unique and personalized ticket designs for consumers to take home as souvenirs.
- Limited Time Offers
- Producing exclusive tickets for a limited time only to create a sense of urgency and demand among consumers.
Where This Applies
- Public Transportation
- Public transportation systems can implement special edition ticket designs for holidays or anniversaries to increase ridership and revenue.
- Concerts and Events
- Concerts and events can create customized ticket designs to enhance the fan experience and provide a unique souvenir.
- Museums and Tourist Attractions
- Museums and tourist attractions can offer limited time tickets with customized designs to increase visitor interest and create a sense of exclusivity.
