The 'Ta-rae Lamps' by Design Virus are nothing close to traditional home lighting. When you first lay eyes on these lamps, they look like threads hanging from the ceiling. The word 'Ta-rae' simply means bunched up threads or string in Korean.
The colors for the 'Ta-rae Lamps' by Design Virus were specifically chosen to represent the "Seoul Colors." To turn on this lamp, all you have to do is pull on the thimble.
Implications - Products that have more than one purpose are popular among customers because of the economic efficiency of these items. Multi-purpose items are especially popular during times of an economic crisis because they offer customers many uses for the price of one item.
What's Driving This Trend
- Multi-purpose Lighting
- The 'Ta-rae Lamps' by Design Virus offer more than just traditional home lighting and showcase a trend towards multi-purpose lighting design.
- Color-inspired Lighting
- The 'Seoul Colors' chosen for the 'Ta-rae Lamps' by Design Virus highlight a trend for color-inspired lighting design that responds to unique cultural preferences.
- Unconventional Lighting Design
- The thread-like appearance of the 'Ta-rae Lamps' by Design Virus showcases a trend towards unconventional lighting design and experimentation with new materials and shapes.
Who This Affects Most
- Interior Design
- The 'Ta-rae Lamps' by Design Virus offer an opportunity for interior designers to showcase their creativity and incorporate multi-purpose lighting design into their projects.
- Home Decor
- The unique and unconventional design of the 'Ta-rae Lamps' by Design Virus presents an opportunity for the home decor industry to offer customers new and exciting lighting options.
- Fashion Design
- The 'Ta-rae Lamps' by Design Virus, inspired by bunched up strings and Korean culture, highlight an opportunity for fashion designers to collaborate with lighting designers and inspire multi-disciplinary creations.
