Synergy Paired to Perfection Plant-Based Proteins are Tasty
Michael Hemsworth — October 15, 2020 — Marketing
The Synergy Paired to Perfection plant-based protein flavors are being launched by the brand to provide a more versatile option for product creators, while also supporting the needs of consumers. The products are formulated in Strawberry, Vanilla and Chocolate flavors, which are engineered for use with proteins from pea, brown rice, pumpkin seed, sunflower seed and hemp. The brand utilizes a proprietary process in order to help formulate flavors that are capable of either masking or augmenting the flavor properties of the ingredients for a more pleasant experience.
Category Manager at Synergy Flavors Chris Whiting spoke on the new Synergy Paired to Perfection plant-based protein flavors saying, "All types of proteins can have taste challenges, making flavor and application expertise critical for success in the nutrition category. Synergy has drawn on many years’ experience in delivering exceptional taste performance in protein products to create this new range. Our unique flavor creation process ensures we deliver successful products for sports nutrition manufacturers which offer more choice to consumers in this increasingly dynamic market.”
Category Manager at Synergy Flavors Chris Whiting spoke on the new Synergy Paired to Perfection plant-based protein flavors saying, "All types of proteins can have taste challenges, making flavor and application expertise critical for success in the nutrition category. Synergy has drawn on many years’ experience in delivering exceptional taste performance in protein products to create this new range. Our unique flavor creation process ensures we deliver successful products for sports nutrition manufacturers which offer more choice to consumers in this increasingly dynamic market.”
Trend Themes
1. Plant-based Protein Flavors - Developing unique and versatile flavors for plant-based protein products presents an opportunity for disruptive innovation in the nutrition industry.
2. Flavor Enhancement Technology - Creating proprietary processes to enhance or mask flavors of ingredients in protein products opens up innovative possibilities in the food industry.
3. Dynamic Sports Nutrition Market - Catering to consumer demand for more choice in sports nutrition products calls for disruptive innovations within the nutrition industry.
Industry Implications
1. Nutrition Industry - Developing new flavors for plant-based protein products has the potential to disrupt and drive growth in the nutrition industry.
2. Food Industry - Implementing flavor enhancement technology can be a game-changer in the food industry, sparking innovation and creating new product possibilities.
3. Sports Nutrition Industry - Innovating within the dynamic sports nutrition market by offering more choice to consumers can lead to disruptive growth opportunities.
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