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This Swiss Milk Ad Demonstrates the Strength That Milk Builds

 - May 28, 2014
References: & creativecriminals
It's been said time and time again that milk gives your body calcium, builds healthy bones and makes you strong, but this SwissMilk ad actually demonstrates this kind of mega strength at work.

The ad is set up outside on the side of a building so that it looks like a cow is responsible for supporting all of the weight that rests on a ski lift's cables, giving the illusion that a mighty cow is pulling skiers along for a ride.

Since groups of skiers are naturally facing the direction of the billboard during their ski lift rides either up or down the mountain, the ad is absolutely impossible to miss. The clever ad was made for SwissMilk by Zürich-based agency Ruf Lanz.