'SweatStyle' Gives Members a Selection of High-End Athleticwear

 - Feb 15, 2017
References: mysweatstyle & instagram
SweatStyle is a subscription service that has come out of the popularity of athleisure movement, delivering high-end athletic apparel and accessories to consumers who love to sweat.

The subscription service was created by Helena Cawley, CEO of Uplift Studios, a boutique studio in New York and helps to pair consumers with the latest athleisure styles of the season.

Since there are tons of different physical activities to do in athleticwear, and even more ways to lead an active lifestyle, SweatStyle has its subscribers customize what they will receive by filling in a profile on height, weight, lifestyle and fashion preferences. Some of the pieces that will arrive through SweatStyle may include pants, sports bras, tops, outerwear, as well as accessories.