The Voortman Super Grains cookies are launching from the bakery brand to provide consumers with a way to indulge their sweet tooth without the need to do any of the preparation themselves from home. The cookies are positioned as a better-for-you treat options that is achieved with a mix of grains including 60% whole grains such as wheat, oats, buckwheat and rye. The cookies are also fresh from artificial flavors, artificial colors and even high-fructose corn syrup.
The Voortman Super Grains cookies are being launched by the brand in both the US and Canadian markets in two flavors to start including Banana Chocolate Chip and Blueberry. The cookies are branded in a way to highlight their benefits and the authentic nature of the baked good product.
Image Credit: Voortman Bakery