The Entenmann’s x Obvi Super Collagen Protein Powder is a cookie-flavored supplement that will make it easier for consumers to incorporate the product into their lifestyle thanks to the great taste. The product was created in collaboration with the baked goods brand to help give the collagen supplement the premium flavor of chocolate chip cookies. The supplement can be purchased from the brand online at a price point of $44.99 per tub.
CEO and Co-Founder of Obvi Ronak Shah boasted about the new Entenmann’s x Obvi Super Collagen Protein Powder commenting, "With a mission to bring people the best tasting collagen solutions available, teaming up with Entenmann’s has been a dream. We’re proud to have grown exponentially and in just two years be able to align with such an iconic name."
Why This Trend Is Growing
- Flavored Supplements
- Creating supplements with unique and tasty flavors is a disruptive innovation opportunity.
- Collaborative Products
- Collaborating with popular food brands to create supplements is a disruptive innovation opportunity.
- Premium Taste
- Developing supplements with premium taste is a disruptive innovation opportunity.
Industries Being Reshaped
- Supplements
- Manufacturing supplements with unique and appealing flavors is a disruptive innovation opportunity.
- Food and Beverage
- Partnering with supplement brands to create collaborative products is a disruptive innovation opportunity.
- Health and Wellness
- Developing supplements with targeted health benefits and premium taste is a disruptive innovation opportunity within the health and wellness industry.
