Rowdy—a brand that specializes in health-focused bars and powders—has launched two new flavors of its Collagen Protein Powders. Previously available only in Snickerdoodle, now consumers may enjoy these powerful blends in Chocolate and in Vanilla Bean options. Rowdy's Collagen Protein Powders are packed with 20 grams of Bovine Collagen Protein. The blends also contain only two grams of net carbs and zero sugar.
Rowdy prides itself on a SUPERFOOD PREbiotic protein powder that is one of a kind. The brand harnesses a special ingredient in its formulation called Yacon Root. Naturally sweet and rich in prebiotic fiber, this gut-healing vegetable ingredient helps regulate blood pressure, supports the immune system, suppresses appetite, and (perhaps most importantly), it encourages a healthy microbiome.
Image Credit: Rowdy
Key Themes Behind This Trend
- Flavorful Collagen Protein Powders
- More companies can explore creating unique flavors of collagen protein powders with added health benefits like Yacon Root.
- Prebiotic Protein Powders
- The use of prebiotic ingredients in protein powders can be a disruptive innovation in the health and wellness industry.
- Low-carb, High-protein Products
- The demand for low-carb, high-protein products can be addressed by creating innovative products like Rowdy's Collagen Protein Powders
Where This Applies
- Health and Wellness
- Companies in the health and wellness industry can explore the use of prebiotic ingredients like Yacon Root to create innovative products like protein powders.
- Food and Beverage
- The food and beverage industry can cater to the consumer demand for low-carb, high-protein products, and offer unique flavors like chocolate and vanilla bean collagen protein powders.
- Fitness
- The fitness industry can incorporate low-carb, high-protein products like Rowdy's Collagen Protein Powders into their offerings to cater to their health-conscious consumers.
