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Summery Raisin Fruit Snacks

These New Sun-Maid Raisin Snacks Come in Several Flavors

— May 18, 2021 — Marketing
These new Sun-Maid raisin snacks are being launched by the Fresno, California-based brand to help provide consumers with a series of summery sweets to enjoy during the upcoming season. The snacks include the new Peach and Tropical Punch flavors, which are both made with golden raisins and are made without any added sugar or artificial ingredients in the mix. The snacks are being launched now at retailers as well as from Amazon at a suggested retail price of $3.29 per box.

President and CEO Harry Overly spoke on the new Sun-Maid raisin snacks saying, "Traditionally, fruit snacks have been loaded with added sugars, corn syrup and artificial ingredients and it is time real fruit takes center stage. Our Fruity Raisin Snacks are simply real whole fruit that tastes like a candy, not a gummy fruity snack posing as real fruit. By adding in these delicious new flavors, we're delighted to offer fans the choice between a sourer punch or sweeter fruity taste – just in time for summer.”
Trend Themes
1. Real Fruit Snacks - There is a trend of replacing artificially sweetened gummy fruit snacks with real fruit snacks.
2. Alternative Flavors - Alternative fruit flavors are becoming more popular in the snack industry.
3. Healthy Snacking - Consumers are becoming more health-conscious, promoting a trend of healthier snack options.
Industry Implications
1. Snack Industry - There is a disruptive innovation opportunity for snack companies to focus on using real fruit for their products and developing new alternative fruit flavors.
2. Health Food Industry - There is a disruptive innovation opportunity for health food companies to create new healthy snacks that are made with real fruit and offer alternative flavors.
3. Online Retail Industry - There is a disruptive innovation opportunity for online retailers to offer a wider selection of healthy snacks made with real fruit and alternative flavors.
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