Sun-Maid Chocolate Raisins Now Come in Three New Flavors
Michael Hemsworth — October 3, 2019 — Marketing
The Sun-Maid Chocolate Raisins range has been expanded by Promotion In Motion Companies to offer consumers a delicious way to snack, while also increasing their intake of fruit.
The new flavors includes the Pure Milk Chocolate 'N Peanut Butter Raisins, Dark Cocoa Dusted Chocolate Raisins and the Pure Milk Chocolate 'N Almond Crunch Raisins. Each of the snacks contain two servings of fruit per serving, which makes them a more healthful alternative to other chocolatey indulgences on the market.
Senior Vice President of Marketing for The Promotion In Motion Companies Josh Shapiro spoke on the new products saying, "With these new additions to the brand’s classic Sun-Maid milk chocolate raisins, chocolate lovers can feel good about eating the Sun-Maid chocolate raisins they’ve known and loved – only now more delicious than ever. Consumers today expect authentic experiences in their snacking occasions. Our line offers natural combinations of plump raisins with almonds, cocoa dustings, and creamy peanut butter, all masterfully blended with pure milk chocolate. This is why Sun-Maid varieties are the perfect intersection of delicious indulgence and permissible ingredients you can feel good about.”
The new flavors includes the Pure Milk Chocolate 'N Peanut Butter Raisins, Dark Cocoa Dusted Chocolate Raisins and the Pure Milk Chocolate 'N Almond Crunch Raisins. Each of the snacks contain two servings of fruit per serving, which makes them a more healthful alternative to other chocolatey indulgences on the market.
Senior Vice President of Marketing for The Promotion In Motion Companies Josh Shapiro spoke on the new products saying, "With these new additions to the brand’s classic Sun-Maid milk chocolate raisins, chocolate lovers can feel good about eating the Sun-Maid chocolate raisins they’ve known and loved – only now more delicious than ever. Consumers today expect authentic experiences in their snacking occasions. Our line offers natural combinations of plump raisins with almonds, cocoa dustings, and creamy peanut butter, all masterfully blended with pure milk chocolate. This is why Sun-Maid varieties are the perfect intersection of delicious indulgence and permissible ingredients you can feel good about.”
Trend Themes
1. Fruit-packed Chocolate Snacks - Creating healthier snacking options by combining fruit and chocolate.
2. Expanded Sun-maid Chocolate Raisins Range - Offering consumers a wider variety of flavors and choices for their chocolate-covered fruit snacks.
3. Indulgence with Permissible Ingredients - Providing consumers with guilt-free indulgence through the use of natural and permissible components in chocolate raisin snacks.
Industry Implications
1. Confectionery - Opportunity for confectionery companies to explore and innovate in the creation of healthier chocolate snacks that incorporate fruit.
2. Health Food and Snack - Health food and snack companies can leverage the trend of fruit-packed chocolate snacks to offer consumers more nutritious snacking options.
3. Food Manufacturing and Packaging - Food manufacturing and packaging companies can explore new product lines and packaging designs to cater to the demand for fruit-packed chocolate snacks.
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