SunChips is leading the green packaging charge with an all-new ad campaign that touts the snack brand's upcoming compostable chip bags. According to Frito-Lay, the compostable SunChips bags will be made of a plant-based plastic material called PLA.
SunChips has promised to roll out their compostable packaging by Earth Day 2010. Check out some other compostable creations below.
Implications - Today's eco-conscious consumer is looking to incorporate their environmental concern into every facet of life, including snack time. Thus, a new breed of congreenient products is coming out of the woodwork, providing consumers with a way to live a holistically green life. This also helps hesitant consumers test out their eco consciousness without having to go the full green mile.