SunChips Will Roll Out Compostable Bags by Earth Day 2010
SunChips is leading the green packaging charge with an all-new ad campaign that touts the snack brand's upcoming compostable chip bags. According to Frito-Lay, the compostable SunChips bags will be made of a plant-based plastic material called PLA.
SunChips has promised to roll out their compostable packaging by Earth Day 2010. Check out some other compostable creations below.
Implications - Today's eco-conscious consumer is looking to incorporate their environmental concern into every facet of life, including snack time. Thus, a new breed of congreenient products is coming out of the woodwork, providing consumers with a way to live a holistically green life. This also helps hesitant consumers test out their eco consciousness without having to go the full green mile.
SunChips has promised to roll out their compostable packaging by Earth Day 2010. Check out some other compostable creations below.
Implications - Today's eco-conscious consumer is looking to incorporate their environmental concern into every facet of life, including snack time. Thus, a new breed of congreenient products is coming out of the woodwork, providing consumers with a way to live a holistically green life. This also helps hesitant consumers test out their eco consciousness without having to go the full green mile.
