7-Eleven recently launched a partnership with General Mills' Pillsbury brand to expand its breakfast offerings with the all-new Stuffed Waffle. The Belgian-style Stuffed Waffle sandwich features a sweet maple flavor and an interior filled with a sausage patty, an egg omelet and a slice of cheddar cheese. Reportedly, the unique breakfast sandwich was developed to appeal to Millennials' desire for a rich eating experience that involves both savory and sweet flavors.
As part of its partnership with Pillsbury, 7-Eleven will be the only place where the Stuffed Waffles can be found. These waffle sandwiches can be found in warming ovens at the convenience store chain.
In previous years, Pillsbury has collaborated with 7-Eleven on Pillsbury Minis and Pillsbury Cinnamon Rolls as other satisfying grab-and-go snacks.