The Pillsbury Belgian-Style Waffle Carrier is a new product for the convenience store sector that would provide operators with a way to enhance their sandwich offerings with an unexpectedly artisan-inspired upgrade. The 2.8-ounce waffle carrier is made with sandwiches in mind and has the texture of a waffle on the exterior along with a flat interior to maximize ease of use with various fillings. The thaw-and-serve nature of the waffle product would enable it to be easily prepared in back-of-house scenarios.
The Pillsbury Belgian-Style Waffle Carrier is crafted with maple syrup along with crisp pearl sugar to give it a slightly sweet flavor, while also having no high-fructose corn syrup, artificial flavors, colors or preservatives in the mix. The product comes in cases of 72 sides to make a total of 36 sandwiches.
What Makes This Trend Stand Out
- Thaw-and-serve Food Products
- The market for easily prepared frozen food items like Pillsbury’s waffle carrier is on the rise as consumers seek convenience in their meal choices.
- Artisanal-inspired Convenience Food
- As seen with the Pillsbury Belgian-Style Waffle Carrier, there is an opportunity to elevate familiar convenience store food items with artisanal touches.
- Flatbread Alternatives
- Food operators and businesses can explore flatbread alternatives like Pillsbury’s waffle carrier as a base for sandwiches and other fillings.
Sectors Adopting This
- Convenience Store Industry
- The Pillsbury Belgian-Style Waffle Carrier is targeted towards the convenience store industry, which can benefit from easily prepared and unique food offerings.
- Frozen Food Industry
- The trend of thaw-and-serve food products like Pillsbury’s waffle carrier is driving growth in the frozen food industry.
- Food Service Industry
- Food service businesses like cafes and sandwich shops can incorporate unique and unexpected items like the Pillsbury Belgian-Style Waffle Carrier to their menu offerings.
