Although vitaminwater was a pioneer in its category when Coca-Cola launched it back in 1996, new competitors in the market call for a major refresh of the strong brand presence. To do so, the company taps into design agency COLLINS who, in turn, sleekly extract the main component of vitaminwater's winning aesthetic — the color.
Through producing a highly vibrant packaging design, COLLINS is able to revive the client's cheerful and health-focused personality. In conjunction with the newly established strong brand presence, the design firm also produces a stunning 'brand book' that can definitely be approached as an aesthetic dream. This print publication is meant to serve as an "exclamation point" to vitaminwater's entire venture in re-designing.
What's Driving This Trend
- Vibrant Packaging Design
- Colorful packaging designs can revive a brand's identity and create a strong presence.
- Brand Books
- Creating a stunning print publication can serve as an 'exclamation point' to a brand's entire re-design venture.
- Health-focused Personality
- Brands can emphasize their health-focused personality through their design and packaging choices.
Who This Affects Most
- Beverage
- The beverage industry can benefit from creative packaging designs to make their product stand out in a crowded market.
- Graphic Design
- Graphic design firms can offer services for producing stunning brand books to help create a unique identity for their clients.
- Advertising
- Advertising agencies can prioritize and emphasize a brand's health-focused personality through their design and advertising campaigns.
