Although vitaminwater was a pioneer in its category when Coca-Cola launched it back in 1996, new competitors in the market call for a major refresh of the strong brand presence. To do so, the company taps into design agency COLLINS who, in turn, sleekly extract the main component of vitaminwater's winning aesthetic — the color.
Through producing a highly vibrant packaging design, COLLINS is able to revive the client's cheerful and health-focused personality. In conjunction with the newly established strong brand presence, the design firm also produces a stunning 'brand book' that can definitely be approached as an aesthetic dream. This print publication is meant to serve as an "exclamation point" to vitaminwater's entire venture in re-designing.