'Powerful Yogurt' released a special strawberry yogurt in honor of Breast Cancer Awareness Month. Each October, the American Cancer Society holds a campaign to increase awareness about breast cancer. In honor of this event, many brands have designed products that send a message about the need to continue funding cancer research.
Powerful Yogurt's take on the annual campaign comes in the form of a strawberry yogurt packaged in a vibrant pink container. The yogurt cup features a pink ribbon on the package to indicate support for breast cancer research. Beyond simply promoting awareness, the company also plans to donate a portion of its sales to the National Breast Cancer Foundation, which provides support and treatment for patients diagnosed with the disease.
CEO Carlos Ramirez explains that the aim of the initiative is to not only help find a cure for the disease, but to also show support for those who are affected by breast cancer.