This Stella McCartney T-Shirt Collection Raises Money for War Child UK
Jana Pijak — March 20, 2015 — Social Good
This Stella McCartney t-shirt collection is designed to benefit UK charity War Child. The organization aims to help children in need who live in conflict zones and war-ridden regions.
Having raised funds for animal rights in the past, McCartney joins a charitable movement yet again with this line of hand-drawn t-shirts. Her limited edition collection features two pieces that are adorned with children's drawings.
The graphic tees draw inspiration from War Child UK's latest initiative, named Draw Me To Safety. The initiative asks war-affected children to draw that makes them feel safe and uses art to inspire and offer a creative release to those who have experienced unfortunate circumstances at a young age. The charity's Stella McCartney t-shirt range will give all sale proceeds to children in need.
Having raised funds for animal rights in the past, McCartney joins a charitable movement yet again with this line of hand-drawn t-shirts. Her limited edition collection features two pieces that are adorned with children's drawings.
The graphic tees draw inspiration from War Child UK's latest initiative, named Draw Me To Safety. The initiative asks war-affected children to draw that makes them feel safe and uses art to inspire and offer a creative release to those who have experienced unfortunate circumstances at a young age. The charity's Stella McCartney t-shirt range will give all sale proceeds to children in need.
Trend Themes
1. Charity Fashion - The trend of fashion items that benefit charities provides a disruptive innovation opportunity in the fashion industry.
2. Creative Collaborations - The trend of designers collaborating with charitable organizations provides a disruptive innovation opportunity for creative marketing and fundraising initiatives.
3. Art for Social Impact - The trend of using art to raise awareness and funds for social causes provides a disruptive innovation opportunity at the intersection of art and charity.
Industry Implications
1. Fashion - The fashion industry can innovate by incorporating charitable initiatives and creating collaborative collections with charities.
2. Charity - The charity industry can innovate by collaborating with designers and brands to create unique marketing and fundraising campaigns.
3. Art - The art industry can innovate by partnering with charities and social impact organizations to create art-based campaigns that raise awareness and funds for important causes.
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