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Alcohol Etiquette Ads

The Stella Artois Pouring Ritual References French Cinema

— October 27, 2011 — Lifestyle
This playful 60s-inspired commercial entitled Stella Artois Pouring Ritual gathers inspiration from the stylized new wave movement, which dominated French cinema from the late 50s through the 60s. Created by the ad agency Mother London, the commercial seems to pay homage to the celebrated French auteur Godard and his unrivaled quirkiness. This cheeky, surreal and lengthy promotional spot features the lovely Audrey who, with the utmost poise and charm, walks a classroom of enamored males through the 9 step pouring process, which results in the perfect glass of Stella Artois.

The Stella Artois Pouring Ritual commercial utilizes energetic word play, bright pallets, strange cutaways and over-dramatic monologues to create an expressive and highly engaging commercial that will leave a lasting impression. The look of the commercial is as intoxicating as the beverage and, if approached with an open wacky mind, highly entertaining.

Undeniably cool and gorgeously stylized, the Stella Artois Pouring Ritual commercial creates a highly intriguing persona for the brand.
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