The 7-Eleven Slurpee Stay Cold Cup Keeps Drinks from Melting
Michael Hemsworth — June 5, 2021 — Marketing
The 7-Eleven Slurpee Stay Cold Cup is a new offering from the convenience store brand that will help to prevent its namesake drinks from melting prematurely before they can be consumed.
The cup is intended for small Slurpee drinks and is available at participating locations for an additional $1, and is likely to be a must-have amongst those looking to savor their ice-cold drink. The cup is likely to be particularly useful for customers who might be placing orders through the 7NOW delivery app that will enable them to get a fresh Slurpee right to their door.
7-Eleven Vice President of Proprietary Beverages Jawad Bisbis spoke on the new 7-Eleven Slurpee Stay Cold Cup saying, "With the release of our new stay cold Slurpee cup and a $1 small Slurpee drink deal, along with the exclusive Peach Perfect Slurpee flavor, our customers can sip their way out of any heat wave!"
The cup is intended for small Slurpee drinks and is available at participating locations for an additional $1, and is likely to be a must-have amongst those looking to savor their ice-cold drink. The cup is likely to be particularly useful for customers who might be placing orders through the 7NOW delivery app that will enable them to get a fresh Slurpee right to their door.
7-Eleven Vice President of Proprietary Beverages Jawad Bisbis spoke on the new 7-Eleven Slurpee Stay Cold Cup saying, "With the release of our new stay cold Slurpee cup and a $1 small Slurpee drink deal, along with the exclusive Peach Perfect Slurpee flavor, our customers can sip their way out of any heat wave!"
Trend Themes
1. Stay Cold Cups - The trend towards stay cold cups presents an opportunity to innovate in the beverage industry, with the potential to expand beyond convenience stores.
2. Delivery App Integration - The integration of stay cold cups with delivery apps presents opportunities for partnerships between convenience stores and food delivery services, as well as innovation in packaging and logistics.
3. Premium Beverage Experience - The demand for premium beverage experiences, as exemplified by the $1 small Slurpee and exclusive Peach Perfect Slurpee flavor, presents opportunities to create unique and luxurious drink offerings that cater to customers' tastes.
Industry Implications
1. Convenience Stores - Convenience stores can innovate by offering a range of cold cups and packaging options that cater to customers' needs, including integration with delivery apps and premium beverage experiences.
2. Food Delivery Services - Food delivery services can partner with convenience stores to offer stay cold cup options for their customers, providing greater convenience and improving the quality of delivered drinks.
3. Packaging and Logistics - The development of innovative packaging and logistics solutions presents opportunities for companies to reduce waste and improve the effectiveness of delivering cold beverages while preserving their quality.
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