To some, dousing your Ferrari in neon paint seems anything but viable but the State of the Art Ferrari Project does just that. In a glossy attempt to demonstrate the speed of the 2014 Ferrari model, Ferrari USA mixes technology with art. The colorful storm of paint blown onto the car simply charges the visceral speed and design of the car. Artist Fabien Oefner, the creator of the State of the Art project, uses the Ferrari as its next victim.
Not only does the electric neon paint capture the aerodynamics of the car, but it also captures the sound waves, momentum and optics. Using a rainbow range of color, the artist also beautifully captures the art behind this luxury vehicle. Who would have thought that art and physics could have been this beautiful?
What's Driving This Trend
- Neon Car Customizations
- The use of neon paint to customize cars is a rising trend that demonstrates a fusion of technology and art.
- Interactive Car Ads
- Interactive, visually stunning car ads using technology are becoming popular to capture the attention of consumers.
- Art-inspired Car Designs
- More car designers are taking inspiration from art to create unique and visually captivating designs.
Who This Affects Most
- Automotive
- The automotive industry can incorporate neon paint technology into their manufacturing process to offer unique customizations to customers.
- Advertising/marketing
- Advertising and marketing industries can utilize interactive and visually stunning ads to better engage with their target audience.
- Art/design
- Art and design industries can collaborate with the automotive industry to create more art-inspired and visually captivating car designs.
