Starburst Duos Jelly Beans Feature Flavors Like "Strappleberry"
Laura McQuarrie — March 26, 2019 — Lifestyle
References: wrigley & thedailymeal
After introducing Starburst Duos in the form of soft chews with two-in-one flavors and colors, Wrigley is launching Starburst Duos Jelly Beans, which feature two flavors in a single bean. These reinvented Easter jelly beans put a fun twist on a classic candy, giving consumers of all ages a new way to enjoy the sweet treat.
Some of the fun flavors that can be found in a bag of Starburst Jelly Beans Duos include unique combinations like Grape-ade, Tropical Cherry Splash, Razzin' Watermelon, Strappleberry and Banana Berry Blast. While the previously launched Starburst Duos featured split colors, only biting into one of the new Starburst Duos Jelly Beans reveals a two-colored design that matches the unique flavor of each candy.
Some of the fun flavors that can be found in a bag of Starburst Jelly Beans Duos include unique combinations like Grape-ade, Tropical Cherry Splash, Razzin' Watermelon, Strappleberry and Banana Berry Blast. While the previously launched Starburst Duos featured split colors, only biting into one of the new Starburst Duos Jelly Beans reveals a two-colored design that matches the unique flavor of each candy.
Trend Themes
1. Dual-flavor Candy - Candy companies can innovate by creating dual-flavor candies that offer a new twist on classic treats.
2. Easter Candy Reinvention - Seasonal candy lines can be reinvented with new product lines that offer unique flavor options.
3. Color and Flavor Combination - Integrating both color and flavor combinations can create product differentiation and satisfy consumers' preference for variety.
Industry Implications
1. Sugar Confectionery - The creation of dual-flavor confectioneries can help revolutionize the sugar confectionery industry.
2. Seasonal Candy - Confectionery brands can reinvent their seasonal candy lines like Easter candy with unique combinations.
3. Food and Beverage Industries - The integration of both color and flavor can be applied to both the food and beverage industries, creating differentiated products that satisfy consumers looking for variety.
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