'The Division' designer Martin Rae has created the commercial packaging for Saku Õlletehase AS's 'Star Cocktail' collection. The collection includes three different flavored alcoholic beverages.
Each beverage has been flavored with respect to a specific city and reflects a varying theme. There is a cohesive pattern across all three Star Cocktail bottles with consistent typography, logos and the brand's "star of the night" slogan.
Each bottle contains the name of either London, Berlin or Miami. An illustration of a person is then placed on bottle labels to best represent the spirit of each city. Appealing to a younger demographic, these bottles incorporate bright colors -- red for London, purple for Berlin and yellow for Miami. The cocktail flavors include gin and tonic, colameister and strawberry margarita.
What Makes This Trend Stand Out
- City-themed Alcoholic Beverages
- Creating flavored alcoholic beverages that are inspired by different cities, providing a unique and immersive drinking experience.
- Youth-centric Packaging Design
- Incorporating vibrant colors and illustrations in alcohol packaging to appeal to a younger demographic and enhance brand identity.
- Cohesive Branding Across Product Line
- Maintaining consistent typography, logos, and slogans across multiple products to strengthen brand recognition and create a unified experience.
Sectors Adopting This
- Alcoholic Beverage
- Developing new and innovative flavors and packaging designs for alcoholic beverages to stand out in a competitive market.
- Packaging Design
- Designing visually appealing and captivating packaging for various consumer products, particularly targeting younger demographics.
- Brand Marketing
- Creating and implementing strategies to establish and maintain a strong brand identity across different product lines for increased customer loyalty and recognition.
